The wonky aisle is real, but the standard for what counts as good enough to sell is still set upstream, by supermarkets, before a customer ever gets a say.

The AI systems doing that work now have their own energy and water costs, running at a scale nobody has weighed against what the flights used to produce.

H&M got caught overclaiming. Target got punished for saying nothing at all. Together they show what greenhushing actually hides.

A European Commission testing campaign found that 37% of clothing labels failed to accurately reflect what the garment was actually made from, raising fresh questions about which brands consumers can reasonably continue to trust.