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The wonky aisle is real, but the standard for what counts as good enough to sell is still set upstream, by supermarkets, before a customer ever gets a say.

The wonky aisle is real, but the standard for what counts as good enough to sell is still set upstream, by supermarkets, before a customer ever gets a say.

Beyond Meat is moving into protein drinks as plant-based meat sales decline, conceding a premise the alternative protein industry built a decade on: imitation was never going to be the thing that won.

Beyond Meat is moving into protein drinks as plant-based meat sales decline, conceding a premise the alternative protein industry built a decade on: imitation was never going to be the thing that won.